Will New ‘Built To Rent’ Flats Be Loved Or Loathed By Mancunians?

Moda Living are the new ‘cool kids’ on the Manchester property block. They aren’t just offering apartments to rent and believe that they can change your life.

In a recent article published by Manchester Evening News, they discuss their ‘dazzling array of facilities from rooftop 5-a-side football to a state-of-the-art gym and mini cinema.’

Additional perks include Uber credit, cookery classes and free use of a co-working space and private dining area for parties. Each of the 466 apartments is also set to come with a 49in Samsung 4k TV smart, 250mbps broadband and discounted Sky packages

All of this is part of their hashtag ‘LiveTheModaLife’.

Ian Waxman, MD at Pad discussed his thoughts with us on this newest innovation.

Do you think these new ‘built to rent’ apartments fit within the culture of Manchester?

Ian: The concept is a mix of perception and marketing of what the market wants. The 466 apartments will be able to generate their own community but many of the subscribers, perhaps a daily 1000+ residents and visitors to the site are also part of the wider City Centre community. There will be services that will not be able to be delivered within the development and venturing out becomes a necessity.

My observations are this CGI makes Manchester look like Dubai or New York, the aspirations and the reality maybe slightly different. The additional services are excellent if they are delivered on a booked and orderly system, but there are no free lunches so service charges or rentals will be higher than average and there will be separately paid options. These services do have to be competitive or the users will go outside the development either on price or preference.

Do you think there is anything that this new project might be missing?

Car parking is not mentioned and recently I have noticed a undersupply of spaces on new sites.

There is also social consideration, with antisocial behavior within the development. The utopia would be somewhat sci-fi but again there are a lot of people within vertical housing.

This will be loved or hated in equal measures but more importantly, will there be sufficient takers to fill, blend and afford the option.

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